meaning is a K-beauty brand born in Seoul, South korea, formulated with ingredients that enhance your natural glow and help you express yourself while feeling confident in your own skin.

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Developed by uyu beauty in 2022, meaning was created with the dream of bringing Korea’s cutting-edge beauty technology to the Latin American market.

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After 5 years of exploration, we came to truly understand what local consumers were looking for. K-beauty was already highly valued for its ingredient quality and cutting-edge manufacturing, but we uncovered a major gap: the lack of inclusive makeup shades, which left many skin tones unrepresented.